Who is SHE?

All portrait photography by the lovely Majda Toumi

You may have seen some posts about SHE (a venture co-founded by myself and Julia Perry) flying about on our Facebook and Instagram feeds and quite a few of you have got in touch to find out what this project is all about, so just in case you missed our SHE feature on First Magazine last Sunday, here is our interview outlining what we are trying to achieve, along with some extra questions exclusively featured below …

In a nutshell, what is SHE Malta?

SHE: Social Hub Entrepreneurs aims to bring together all women living in Malta, whether already established in business, just starting up or looking to do so through a series of networking events and workshops around the island. Our events are specially formulated so that attendees have the opportunity to speak to one another about their business or future plans and be inspired by a host of guest speakers on the day. We also ask that the ladies attending SHE events bring along a generous stash of business cards for quick and easy exchange and to affix onto our specially branded SHE board. We also offer plenty of other ways to get connected including refreshment breaks, raffle prize draws and social media photo opportunities creating a wonderful, warm buzz around everyone present.

Why did you both decide to create it?

The idea to create a women’s networking group or society had been brewing for a while and is born of a desire to connect smaller, independent businesses while supporting the women behind them. Both Sass and myself have been involved in shining a spotlight onto various local businesses mostly through blog features, PR and collaborative enterprises. In fact, when we decided to join forces we had already collaborated with each other on separate projects through clients and liked what each other did. So, there it was the birth of SHE, we joke that we birthed this baby somewhere on the 23rd of March 2017!

Where was the first and last event?

Our first event was an invite-only launch at Sanya Spa in Naxxar with approximately 30 guests each of them a small business owner and from a variety of industry sectors. Special guest speakers included Yasmin De Gorgio of The Grassy Hopper, Sanya Spa and Theo Broma: A Raw Cacao Collective and Maria Moller of Fly the Fly Vintage with refreshments courtesy of The Grassy Hopper and photography by Majda Toumi. Following the launch was the one previously had on the 22nd June 2017 at the Lily Agius Gallery in Cathedral Street Sliema. This was a ticketed event aimed at reaching out to any woman looking to connect with other like-minded individuals, not necessarily in business but perhaps in need of a little inspiration or even a change in career. Special guest speakers included Art Curator and founder of The Lily Agius Gallery Lily Agius and Elisa Krantz Managing Director and Founder of Baton & Baton with time for Q and A at the end of each speech. On this occasion we introduced a new section entitled “Stand up and speak” where a few of our sponsors and members from the audience were encouraged to say a little something about their business. Freshly prepared juices by Nude Juices were iced in buckets and healthy food freshly prepared by Honey and Zest was served. Photography by Majda Toumi.

What’s your motto?

Approach life with a positive attitude, a good dose of kindness and a whole lot of passion.

What is next for SHE Malta?

Next on the SHE Malta agenda we will be introducing a series of workshops designed to help independent businesses to grow as well as the women behind them whether through meditative or practical practices.

How can anyone contact or follow you?

We are also planning our next SHE event of which details will be released soon. We encourage anyone interested in participating in the next SHE Women’s Networking event whether as a guest speaker, caterer or even front of house to come forward and contact us at shemalta.events@gmail.com or find us on Facebook @shemalta or Instagram @she.malta

This is Us …


Julia Perry (Social Media Marketer)

Founder & Director of You & Media

Mum to Seb (7) and Alana (5)


How would you describe yourself and how does it work for running SHE Malta?

I would say I’m a thinker more than a doer! The kind who’s constantly coming up with new ideas yet preferring that other person to help execute them! With SHE my role is geared mostly to operating behind the scenes like managing the Social Media side of things as well as any project that involves writing. Sticking to deadlines is perhaps my least favourite thing yet you can be sure to expect a phone call from our dear friend Sass Woods and the party would be over; meaning whatever needs doing would have better been done by the end of the day or else!

Who is the most inspirational woman of all time?

Most inspirational woman? There are many who inspire me although recently I watched a documentary about Nina Simone and her struggles as one of the most celebrated and controversial singer/songwriter the 20th century has ever known and thought to myself, this woman had a lot of guts showcasing her genius in a manner that would risk her career as an artist and yet she remained true to herself and always fought on for what she believed in. She is famously quoted as saying “What kept me sane was knowing that things would change, and it was a question of keeping myself together until they did.” – Nina Simone, I Put a Spell on You: The Autobiography of Nina Simone.

How do you choose your time between career and family and what advice would you give others from your own experience?

It’s pretty tough isn’t it? Truth is you have to give both family and work a substantial part of your day (or night). When the kids are at school, I am at my most productive with work and when they are asleep, I’ll try to finish what I started, that’s if I don’t conk out at 9am (as is often the case).

I would say to other mums who are considering bringing work life into the equation – choose your line carefully, preferably one that is flexible and which will allow you to work from home if need be. Also get the support! Surround yourself with like-minded people and those whom you would be willing to collaborate or join forces with to drive your business forward.

What advice would you give anyone wanting to start their own business?

My advice would be to go for it! Too often we are made to feel guilty about going out into the work force or even doubting whether we can actually do it on our own and break away from the social cycle of being wife or mum. Truth is a woman can be many things, it is built into our DNA and there’s no denying that we can do it! It’s just a matter of believing in yourself and what you can achieve.



Sass Woods (Lifestyle, Health and Fitness Blogger)

Founder of Fit Malta Mums

Mum to Eli (5) and Mila (3)


How would you describe yourself and how does it work for running SHE Malta?

I’m a bit of a perfectionist, I have a curious mind and I genuinely love people. You could say that my work ethic thrives on high energy and I won’t rest until things get done!  In other words – the “fitta” of the SHE twosome! My part in this new venture is primarily stapled in the graphics dept where design is my forte. With a background in events, organization is my middle name and what satisfies me most is bringing an event to life.

Who is the most inspirational woman of all time?

Eleanor Roosevelt comes to mind. She was passionately involved in women’s issues, you could say she was “a friend to working women” and the first First Lady to take on responsibilities beyond merely hosting and entertaining in the White House. She also went on to become the first US delegate to the United Nations, served as first chair of the UN Commission on Human Rights and also chaired JFK’s President’s Commission on the Status of Women to promote equality and advise on women’s issues.

Eleanor Roosevelt went from being a shy person to embracing life in the public eye. Among many of her famous quotes is one that I try to live by … “Do one thing every day that scares you”

How do you choose your time between career and family and what advice would you give others from your own experience?

I believe that it’s important to switch off at times, this is not easy when the business is your own, especially if you are a start up – but try to plan your day as much as possible so that you schedule time for work and time for family. A skill I am still trying to master!

What advice would you give anyone wanting to start their own business?

Find something that makes you tick and go for it! Do your homework but don’t overthink the process. It’s important to be clear about what your end goal is .. you will work out how to get there along the way.

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